Research Posters

Global differences in research on the relationship between social media and alcohol use.

Does watching animals in real life and on the screen have the same effect on stress reduction?

Responding to digital racism: Bystander responses to racist posts on social media.

How much is your Facebook account worth? The monetary value of Facebook as a function of its uses and gratifications using the second-price auction technique.

Opening the advertising crayon box: Applying Kobayashi’s color theory to advertising effectiveness.

From clicks to behaviors: The mediating effect of viral behavioral intentions on the relationship between attitudes and offline behavioral intentions.

Tell me who you are, I tell you how you use Facebook: Exploring the relationship between motivational reactivity and moral foundations, and the U&G of Facebook.

Alcohol, sex, ‘n’ text messaging: Effects of pro-alcohol and anti-alcohol display ads on evaluations of Texts From Last Night Facebook updates and drinking intentions.

Individual differences matter: How motivational reactivity and implicit attitudes moderate the effects of race congruency on the persuasiveness of tailored health messages.

Newspaper journalists and public health professionals: Building the health news agenda in community newspapers.

Motivations to use Facebook, Instagram, Twitter, and TikTok: Predicting problematic use and continuance intentions.

Effects of candidate lateral location and eye gaze direction in political ads: Evidence from self-report and eye movement patterns.

Is it the ad or what precedes it?: Responses to ads following emotional content: An excitation transfer perspective.

Generational differences in online safety perceptions, knowledge, and practices.

The effects of Twitter users’ weight status and gender on attitudes and viral behavioral intentions toward obesity-related news coverage.

Cyberbullying YouTube videos: What makes them different and what makes them viral?

Psychological individual differences and the U&G of Facebook: The relationship between personality traits and motivational reactivity and the motivations and intensity to use Facebook in Taiwan.

The moderating effect of implicit evaluations and motivational reactivity on processing anti-alcohol tweets by Native American and white protagonists.

Multitasking across borders: Media multitasking behaviors in the U.S., Russia, and Kuwait.