BIO
Personal Profile
I grew in Palestine. At the age of 15, I was part of a youth group that launched the first-ever youth newspaper in Palestine, which then grew to become one of the leading non-profit organization in the area, mainly focusing on empowering youth, specifically at-risk youth, and using media as a vehicle for alleviating the effects of the conflict and realizing rights and voice of young Palestinians. My academic and scholarly experience is largely influenced by my previous professional experience, as I study the role media, namely social and digital media, play in influencing people's psychology as it pertains to attitude and behavior change. My research primarily envisions a revising of our theoretical thinking regarding persuasion. In doing so, I've collaborated on a number of studies showcasing the significant and strong relationship between online engagement intentions and offline behavioral intentions in varying contexts. My nonprofit background also illuminates my pedagogical philosophy. The COVID-19 pandemic offered a remarkable opportunity to reevaluate my teaching philosophy, which is greatly informed by the humanizing pedagogy approach. Per this approach, I structure my courses in a way where me and my students "analyze, disrupt, and transform the inequitable histories and realities that often underpin" education by taking into the sociopolitical factors and student's lived experiences that shape knowledge acquisition and application.
Academic Positions
Education
2023 - present
Michigan State University
2023 - present
Michigan State University
2018 - 2023
Michigan State University
2011 - 2018
Michigan State University
2014 - Present
Michigan State University
2011 - Present
Michigan State University
Associate Director of Research
Center for Anti-Counterfeiting and Product Protection (A-CAPP)
Professor
Department of Advertising and Public Relations
College of Communication Arts & Sciences
Associate Professor
Department of Advertising and Public Relations
College of Communication Arts & Sciences
Assistant Professor
Department of Advertising and Public Relations
Department of Media & Information (joint-appointment until 2016)
College of Communication Arts & Sciences
Co-Director
Media and Advertising Psychology (MAP) Lab
The MAP Lab encompasses faculty and students interested in the study of mediated communication using bio-psychological approaches (psychophsiological and eye-tracking measures)
Core Faculty Member / Research Associate
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Cognitive Science Program
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Center for Anti-Counterfeiting and Product Protection (A-CAPP
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Muslim Studies Program
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Health & Risk Communication Center
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Children's Central
2008 - 2011
University of Missouri, School of Journalism
2006 - 2008
University of Missouri, School of Journalism
2000 - 2005
Birzeit University
Ph.D. in Journalism
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Focus: Strategic Communication & New Media
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Dissertation: Playing their Game: Changing American Students' Attitudes and Stereotypes toward Palestinians and Israelis through Video Game Play
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Committee: Dr. Kevin Wise (chair/advisor), Dr. Esther Thorson, Dr. Glenn Leshner, Dr. Margaret Duffy, & Dr. Bruce Bartholow (Dept. of Psychology)
M.A. in Strategic Communication (Fulbright Scholarship)
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Thesis: Youth 2 Youth: Effect of Online Social Networking on Images and Stereotypes of Palestinian and American Youth
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Committee; Dr. Fritz Cropp (chair/advisor), Dr. Glenn Leshner, Dr. Margaret Duffy, Dr. Alfred, C. Drury
B.A. In Journalism & Political Science
Department of Journalism, Faculty of Arts