I’m an Associate Professor at the Department of Advertising + Public Relations, College of Communication Arts & Sciences, Michigan State University. My research focuses on the processes and effects of new and social media within the context of persuasion. More specifically, my research investigates the cognitive and emotional responses, and psychological effects associated with using new and social media. My research is geared toward understanding how new communication technologies can be used as persuasive tools, most recently in relation to marketing of alcohol as well as digital aggression across the lifespan. I also study how new and social media can facilitate cross-cultural and international communication, with emphasis on changing attitudes and stereotypes of foreign nations. I got my Ph.D. from the University of Missouri School of Journalism. Pre-academia, I worked in a youth nonprofit organization focusing on media and well-being.