Researching Digital Persuasion Effects & Preparing Students to Become the Best Professional Communicators
ABOUT
I'm a Professor of Advertising and the A-CAPP Associate Director of Research. I study digital persuasion effects, where I examine the effects of digital and social media advertising and persuasion in a variety of contexts, including health, risky behaviors, and commercial advertising.
As a Professor in Michigan State University's Department of Advertising and Public Relations, College of Communication Arts & Sciences and Associate Director of Research at the A-CAPP Center, I best identify as a teacher-scholar. My research is dedicated to unearthing the multitude of digital media's persuasive effects on individuals and societies. As a teacher, I help undergraduate and graduate students achieve their best potential by cultivating research skills, knowledge of digital environments, and determination to advance issues of diversity, equity, and inclusion in their professional communication.
